The Modern Automotive Cockpit with the Snapdragon® Cockpit Platform
The digital cockpit continues to play a critical role in enabling the premium in-vehicle experiences consumers now expect and how automakers extend their brand. The Snapdragon Cockpit Platform delivers advanced functionality to help automakers create highly immersive, intuitive, and sophisticated in-vehicle experiences leveraging its enhanced graphics, multi-media and artificial intelligence (AI) capabilities that can be scaled across vehicle tiers and personalized for every occupant. Today, Qualcomm Technologies remains the industry leader in advanced cockpit systems, with all major automakers selecting the Snapdragon Cockpit Platform to power their digital cabins. Our new Snapdragon Cockpit Experience Toolkit, as well as our work with diverse ecosystem partners, Qualcomm Technologies will showcase the latest digital cockpit advancements throughout the week at the company’s booth as a part of our Snapdragon Digital Chassis concept vehicle.
The Road Ahead With AI
The new era of AI is here, and edge-based generative AI will play a critical role in transforming the cabin with the goal of delivering powerful, efficient, private, safer and more personalized experiences to drivers and passengers, running on the edge. Committed to bringing cutting-edge technological innovation to the automotive industry concurrently with its introduction into the consumer ecosystem, Qualcomm Technologies welcomes the new era of AI for automotive and is leveraging its industry-leading AI hardware, and software solutions, for the Snapdragon Digital Chassis Platform to help drive automotive AI forward. Our Snapdragon Digital Cockpit Platforms are currently available with Gen AI capabilities. The company is showcasing the broad use of traditional and Gen AI for automotive at the Qualcomm Technologies booth throughout the week.
The Advancement of Autonomous Vehicle Technology with the Snapdragon Ride™ Platform
The Snapdragon Ride Platform is comprised of one of the automotive industry’s most advanced, scalable and customizable automated driving system-on-chip (SoC) family that is designed to help global automakers and Tier-1 suppliers build efficient automated driving (AD) solutions. The Snapdragon Ride Platform is enhanced by a comprehensive and scalable AD stack and perception solution, targeting Active Safety to L2+/L3 functions, that employs a forward-thinking architecture and data-driven development approaches powered by the Snapdragon Ride Cloud solutions, and generative AI simulation capabilities. Additionally, the Snapdragon Ride Platform offers a full solution with a suite of tools that enable automakers and Tier-1 suppliers to develop and implement proven AD stacks for power-efficient solutions, while helping accelerate time-to-market. These offerings, which continue to gain momentum across the globe, provide a strong foundation for global automakers to enhance their mobility user experience and remain on the leading edge of AD technology.
High Performance Centralized Computing with Snapdragon Ride™ Flex SoC
As modern vehicle architectures become more complex, central computers for automotive have become critical to help orchestrate various functions within the vehicle efficiently. To support this, Qualcomm Technologies offers its high-performance central compute SoCs, the Snapdragon Ride Flex SoC, designed to support mixed-criticality workloads across heterogenous compute resources, allowing for digital cockpit, ADAS and AD functions to co-exist on a single SoC. With the Flex SoC’s automakers will be equipped to develop next generation vehicle systems that are cost effective and scalable across all vehicle tiers. Momentum for the Flex SoC has grown through new technology collaborations with Bosch, Megatronix, Autolink, ThunderX and more.
