Sony Honda Mobility Inc. (SHM) exhibited the AFEELA Prototype at CES® 2024 in Las Vegas, Nevada, USA.
In advance of CES® being opened to the public, Sony’s press conference was held on Monday, January 8. Representative Director, President and COO Izumi Kawanishi took the stage to unveil the evolved prototype for the first time. In his speech, he introduced its progress on two aspects – "AI for ADAS" and "Mobility as a Creative Entertainment Space" – under the theme of "Redefining the relationship between people and mobility". A summary of the speech and an overview of the exhibit are below.
Summary of the speech
> SHM aims to revolutionize how people move by redefining the relationship between people and mobility.
> SHM aims to realize AD/ADAS through the use of a number of sensing devices and AI in mobility.
> To create our new user experience in mobility with vehicle data and sensing data, SHM is developing new entertainment and gaming features utilizing virtual space with Epic Games.
> Aiming for mobility that continuously evolves according to user preferences, SHM will provide an open mobility development environment where creators and developers can freely develop applications and services that run on AFEELA.
> SHM has also entered into an agreement with Microsoft to develop a conversational personal agent, using Microsoft Azure OpenAI Service.
> SHM is starting a collaboration with Polyphony Digital in vehicle development. To develop vehicles that fuse the virtual and the real, mainly in the area of human senses and emotions by combining Polyphony Digital’s simulation technology with the development of actual vehicles by SHM.
