DESAY SV AND QUALCOMM BUILDS PREMIUM IN-VEHICLE EXPERIENCES BASED ON THE 4TH GENERATION SNAPDRAGON COCKPIT PLATFORMS
Desay SV and Qualcomm Technologies, Inc. today announced the companies’ plans to work together to produce Desay SV’s 4th Generation Intelligent Cabin System based on the 4th Generation Snapdragon® Cockpit Platforms. With the 4th Generation Snapdragon Cockpit Platforms, Desay SV’s 4th Generation Intelligent Cabin System will feature a high-performance compute, artificial intelligence (AI) engine, multi-sensor processing and rich network connectivity capabilities, and provide automakers with leading digital cockpit solutions in efforts to bring a safer, more comfortable, and efficient mobility to users.
With the evolution to an automotive electronic/electrical (E/E) compute architecture, and with intelligent in-vehicle experience becoming a key differentiator that automakers and customers seek, the intelligent cockpit has become a key interface of how drivers and passengers interact with their vehicles. With the support of the leading compute, AI, graphic and multimedia capabilities delivered by the 4th Generation Snapdragon Cockpit Platforms, Desay SV’s 4th Generation Intelligent Cabin System can support advanced technologies such as multi-screen synergy, audio processing and augmented reality (AR), bringing a rich variety of immersive, interactive experience to users. The system has changed the traditional single-mode interaction of automotive cockpits and combined multiple dimensions including vision perception, voice perception and interactions to achieve intelligent and scenario-based multimodal fusion experience Moreover, the 4th Generation Intelligent Cabin System will also serve as an important platform that supports smart connectivity for passengers.
As one of the important components of the Snapdragon® Digital Chassis™, the 4th Generation Snapdragon Cockpit Platforms address the compute, performance and functional safety needs for that certain zone or domain in intelligent vehicles with powerful performance and flexible software configuration, providing high-performance compute, rich graphics and multimedia, highly intuitive AI experiences, contextual awareness and safety enhancements, and immersive audio. The 4th Generation Snapdragon Cockpit Platforms are designed to meet the occupants’ different preferences and to provide superior in-vehicle user experience, as well as safety, comfort and reliability, raising the bar for digital cockpit solutions in the automotive industry.
“Qualcomm Technologies is a leader in the automotive intelligent chip industry, and a key driving force for the digital transformation of automotive industry. Desay SV is willing to work with leading companies and participate in the intelligent transformation of automotive industry,” said Li Huang, vice president and general manager of the Technology Center of Desay SV. “By using our core advantages and deepening the work we are conducting together in research and development and also technologies in cockpit, we can build intelligent solutions for vehicles and to create a better mobility experience.”
“The digital cockpit has become synonymous for branding and differentiated experience of modern vehicles,” said Shyam Krishnamurthy, vice president, product development, Qualcomm Technologies, Inc. “Desay SV and Qualcomm Technologies have maintained a long-term working relationship and, together, have brought unique new features for intelligent connected vehicles to the market and users. We look forward to continuing our work with Desay SV to offer consumers with premium driving experience with our 4th Generation Snapdragon Cockpit Platforms.”
QUALCOMM WORKS WITH HONDA TO BRING DIGITALLY ADVANCED IN-CABIN CAPABILITIES TO NEW VEHICLES
>> Upcoming Honda Models to Utilize 3rd Generation Snapdragon Cockpit Platforms to Bring Smart and Premium Experiences
Qualcomm Technologies, Inc. today announced plans to bring digitally advanced in-vehicle experiences to upcoming Honda models. As an extension of the companies’ long-standing working relationship, whose aim is to meet the consumers’ growing demand for premium and technically advanced in-vehicle capabilities, the 3rd Generation Snapdragon® Cockpit Platforms from Qualcomm Technologies will be utilized in upcoming Honda models to power the automaker’s technically advanced infotainment systems.
The upcoming vehicles, which will serve as Honda’s first-ever models to utilize a 3rd generation Snapdragon Cockpit Platform and feature an Android-powered infotainment system. Honda expects the vehicles to be commercially available in the US beginning in the second half of 2022, with vehicles commercially available across the globe in 2023.
“We pride ourselves in having the ability to offer cutting edge automotive solutions, like our Snapdragon® Digital Chassis™, to help industry-leading automakers like Honda meet the growing demand for digitally advanced and personalized driving experiences,” said Nakul Duggal, senior vice president and GM, automotive, Qualcomm Technologies, Inc. “We look forward to continuing our long-standing working relationship with Honda to help accelerate the future of automotive innovation and having our 3rd Generation Snapdragon Cockpit Platforms bring personalized and highly immersive experiences to Honda’s next generation vehicles.”
As the automotive industry’s leading first-announced scalable artificial intelligence (AI)-based solutions, the 3rd Generation Snapdragon Cockpit Platforms are designed to support higher levels of compute and intelligence needed for advanced capabilities featured in next generation vehicles, including highly intuitive AI experiences for in-car virtual assistance, natural interactions between the vehicle and driver, and contextual safety use cases.
QUALCOMM EXPANDS AUTOMOTIVE FOOTPRINT IN EUROPE
>> Qualcomm Opens Berlin Office to Grow Support and Resources for Automotive Customers, Reinforcing the Company’s Commitment and Investment as a Trusted Automotive Technology Partner
Qualcomm Technologies, Inc. today announced the company has opened an engineering software office in Berlin, focused on supporting its European automotive customers with the latest Snapdragon® Digital Chassis™ advancements. This includes advanced driver-assistance systems (ADAS) and automated driving (AD) via the Snapdragon Ride™ Platform, Snapdragon® Auto Connectivity Platform for LTE, 5G connected services, cellular vehicle-to-everything (C-V2X), Wi-Fi, Bluetooth® and precise positioning, telematics and next-generation Snapdragon® Cockpit Platforms for digital cockpit and infotainment systems.
The Snapdragon Digital Chassis is comprised of open and scalable cloud-connected platforms designed for automotive telematics and connectivity, digital cockpit, as well as driver assistance and autonomy, that utilize a unified architecture to support enhanced safety and immersive digital experiences that are updateable throughout the lifetime of respective vehicles. The Snapdragon Digital Chassis connects multiple sub-systems that feature common hardware and an open, software-partner supportive architecture that allows automakers to easily select individual modules or comprehensive sets of packaged technologies to provide the features customers want and deserve. This flexibility makes it easy for car designers to adopt a wider array of powerful and power-efficient Snapdragon automotive platforms while continuing to control and customize the in-vehicle digital experience for their customers.
Europe is an epicenter for technology research and development (R&D) leadership, with many of the world’s leading automotive manufactures headquartered in region. Qualcomm Technologies has multiple office sites in Europe supporting custom engineering, R&D and product marketing, spanning Germany, France, Italy and the UK.
“The office opening is further evidence of the company’s commitment to bring new and exciting technologies to the Automotive sector,” said Enrico Salvatori, senior vice president and president Europe/MEA, Qualcomm Europe, Inc. “I am incredibly proud of the talented team we have in Europe, and our teams globally. I am excited to deepen the relationships we have with our automotive customers by creating open, scalable, and comprehensive automotive platforms that encompasses semiconductors, systems, software and services. We are empowering the broader automotive ecosystem to rapidly transform their vehicles for the digital era.”
