GEELY REDEFINES NEXT-GEN SMART VEHICLE TECH UNVEILING FULL-DOMAIN AI 2.0 AND G-ASD AT CES 2026
>> Geely returned to CES 2026 for the third time, unveiling Full-Domain AI 2.0 and G-ASD to redefine next-gen smart vehicle tech.
>> Geely advanced from "Full-Domain AI 1.0" to 2.0, while officially launching the G-ASD intelligent driving system to accelerate the transition to high-level autonomous driving.
LAS VEGAS — Geely Auto Group attended the Consumer Electronics Show (CES) 2026 for the third consecutive year, reinforcing its commitment to leading the next era of intelligent mobility. As CES continues to evolve into an AI-driven cross-industry innovation platform, Geely took center stage to unveil two major breakthroughs that will redefine the technical foundation of next-generation smart vehicles: Full-Domain AI 2.0, Geely’s upgraded vehicle intelligence architecture, and G-ASD (Geely Afari Smart Driving), Geely’s newly launched intelligent driving system designed to accelerate the transition to high-level autonomous driving.
Full-Domain AI 2.0 marks a significant evolution from Geely’s previous Full-Domain AI 1.0, shifting from fragmented, module-based intelligence toward a unified vehicle-wide AI architecture. Geely has achieved deep integration of vehicle-level computing power, data, and models to establish a powerful central intelligent engine, effectively empowering all vehicle functions with a "super AI brain" capable of unified scheduling and efficient collaboration across domains. This approach enables intelligent systems across the cockpit, chassis, safety, and driving domains to achieve mutual access and real-time interaction.
G-ASD marks a major step forward toward high-level autonomous driving. Developed as Geely’s next-generation intelligent driving system, G-ASD combines advanced AI, large-scale real-world driving data, and high-performance sensing and computing hardware to enhance safety and driving confidence in complex traffic scenarios.
Jerry Gan, CEO of Geely Auto Group: "AI is reshaping the automotive industry in many ways, from powertrains and components to a systematic reconstruction of mobility ecosystems and lifestyles. Geely is committed to creating safe, sustainable, and intelligent mobility for the world."
Li Chuanhai, CTO of Geely Auto Group: "By 2030, cars will evolve into ‘Super Intelligence’ with emotional awareness, proactive service, and continuous evolution. G-ASD and Full-Domain AI 2.0 are not distant concepts—they are tangible innovations that integrate with cockpits and chassis to deliver highly humanlike, super intelligent, and extremely user-friendly experiences."
GEELY AUTO SELECTS CERENCE XUI TO POWER ITS NEXT-GEN, LLM-POWERED IN-CAR AI EXPERIENCE
CES 2026 — Cerence Inc., a global technology leader in conversational AI-powered user experiences, today announced that Geely Auto will deploy Cerence xUI™, the company’s hybrid, agentic AI platform, to comprehensively upgrade the automaker’s overseas in-vehicle voice interaction experience.
This collaboration – centered on Geely Auto’s full-domain AI technology foundation and mature overseas market presence, as well as Cerence AI’s leadership in hybrid, agentic AI – prioritizes the needs of overseas users, ensuring in-car voice interaction enhances driving safety and convenience.
Leveraging deep insights into overseas localization requirements, Geely Auto will use Cerence xUI to introduce voice interaction methods that enhance product usability – such as multi-intent recognition, Say What You See functionality, and understanding of natural inquiries and intents – delivering an in-car experience better aligned with regional linguistic and cultural habits. In the future, the companies will continue to partner to refine features and functions such as the Vehicle Control Agent and Navigation Agent.
As user demand for AI-powered experiences accelerates, Cerence xUI helps automakers bring LLM-based interaction to their vehicles at speed. With xUI, automakers deliver a natural, intuitive experience that transforms in-car assistants from reactive systems into proactive, context-aware companions. Key benefits include:
Natural, unconstrained experience: xUI enables intent-aware, natural dialogue, allowing drivers and passengers to speak freely without the frustration of unrecognized requests. It also helps drivers navigate the user interface and discover new functions, all by voice.
Multi-intent functionality: It enables in-car assistants to respond to a far wider range of tasks, delivering precise, conversational answers that fit real-world needs. With multi-intent understanding, it seamlessly responds to complex queries, for example, "Roll down the windows and then find me a coffee shop with great reviews, free Wi-Fi and on-site parking."
Multi-seat interactions: The platform can support multiple distinct acoustic zones, delivering a personalized experience for each seat and allowing the driver and passengers to interact with the in-car assistant without worrying about interference from others in the vehicle.
Say What You See (SWYS): With SWYS functionality, all elements of the user interface can be controlled by voice, giving users convenient, hands-free access to the full in-car experience.
"As one of the first customers to deploy Cerence xUI, Geely Auto reinforces its reputation as a leader in innovation, delivering differentiated conversational AI experiences to its users," said Cerence AI Chief Revenue Officer, Christian Mentz. "Cerence xUI is purpose-built to help automakers deliver better, AI-powered user experiences and meet the demands of their customers. Our close collaboration with Geely Auto demonstrates how rapidly these solutions can be brought to market to meet customer expectations."