SAP AND ACCENTURE TO ELEVATE DIGITAL CUSTOMER EXPERIENCES THROUGH CO-DEVELOPMENT AND CO-INNOVATION OF NEW INDUSTRY SOLUTIONS ON SAP C/4HANA SUITE
ORLANDO, Fla. — SAP and Accenture announced they are co-developing and co-innovating to accelerate the development of the SAP C/4HANA suite and build industry-specific solutions that elevate digital customer experiences.
The initiative, called Project Elevate, includes the formation of industry consortia with key market leaders among automotive original equipment manufacturers (OEMs), business-to-business component manufacturing and utilities to help define and design these industry-specific experiences. The solutions will be built on the market-leading SAP C/4HANA cloud-based solution portfolio and leverage deep product knowledge and industry experience from Accenture Interactive and Accenture Technology.
Industry-specific experience management solutions aim to create best-in-class experiences
Accenture developers and industry experts are working side by side with SAP professionals, providing unique industry insights, agile methodologies and integration capabilities to accelerate the advanced features of SAP C/4HANA across all key areas – marketing, sales, commerce, service and customer data – in order to create unified, authentic and personalized customer touchpoints. This will also include the integration of experience data from Experience Management solutions from SAP (Qualtrics) with existing operational data, enabling clients to manage supply chains, networks, employees and end-to-end core processes more efficiently.
“In our mission to provide companies the ability to deliver five-star experiences to their customers, partners are critical to extending our platform and making it industry-specific,” said Alex Atzberger, president, SAP Customer Experience. “We are therefore excited to be working with Accenture on bringing together the demand and supply chain for selected verticals and helping companies address the opportunity that the experience economy brings.”
“Successful brands are now built through experiences. Companies need technology that can flex and scale to the new in order to elevate intelligent customer experiences,” said Brian Whipple, CEO, Accenture Interactive. “Accenture is excited to be working with SAP to co-develop and jointly go to market with SAP C/4HANA solutions to create and manage meaningful customer interactions that drive value for the business.”
This agreement further advances Accenture’s long-standing collaboration with SAP, building on years of successful co-development and go-to-market activities related to SAP S/4HANA.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 477,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.