"ELECTRIC, EASY AND EXCITING!" OPEL EXPERIMENTAL CELEBRATES WORLD PREMIERE AT IAA MOBILITY
>> Opel CEO Florian Huettl: "Experimental and new Opel Blitz logo symbolise electric future of the brand"
>> On the road soon: New Opel Astra Sports Tourer Electric and Corsa Electric
>> Forward-looking plan: Every Opel model with battery-electric variant in 2024; every newly introduced model fully electric from 2025
>> Into a new online world: Opel presents new digital customer experience
Rüsselsheim. "At this year’s IAA Mobility we are giving a tangible vision of the next chapter of the brand. The Experimental illustrates how we imagine the future of Opel: electric, easy and exciting." With these words, Opel CEO Florian Huettl today announced the world premiere of the Opel Experimental concept car during the Opel press conference at IAA Mobility. In addition, Huettl, Opel Vice President Design Mark Adams and Opel Vice President Marketing Rebecca Reinermann presented two further premieres with the Opel Astra Sports Tourer Electric and the Opel Corsa Electric. They also gave an exciting outlook on the electric future of the brand.
The groundbreaking Opel Experimental concept car is more than just a vision for the brand. Florian Huettl made that clear at the Opel stand B20 in hall B2. The Opel Experimental stands for everything that defines Opel and the central brand pillars "Greenovation", "Detox" and "Modern German". It is fully electric, reducing the carbon footprint; it has a bold and pure design and focusses on the essentials; and it fascinates with its impressive proportions, intelligent aerodynamic solutions, highly efficient use of space and state-of-the-art lighting technology, including the Opel Blitz logo that is illuminated for the first time. "This is what we call ‘German Energy’" said Adams.
Huettl also gave an insight into Opel’s ambitious plans for the coming years: "In 2024, every Opel model will be available with a battery electric version. From 2025, all newly introduced Opel models will be launched as fully battery-electric vehicles only. This shows that we are not only ready for the biggest transformation in automotive history. We are ahead of it!"
From the IAA to the road: Opel Astra Sports Tourer Electric and Corsa Electric
Two other Opel cars also premiering at the IAA Mobility show how Opel is already making electric mobility exciting, suitable for everyday use and therefore easy for everyone: the new Opel Astra Sports Tourer Electric and the Opel Corsa Electric. "Light and efficient, the Astra Sports Tourer Electric represents a highly attractive package for our customers," said Huettl. More than 400 kilometres of electric driving range (according to WLTP1) and a top speed of 170 km/h, combined with all the advantages of a spacious compact class estate, speak for the new battery-electric Opel estate – one of the first on the market. For people who want to drive a locally emissions-free small car, Opel has the new Corsa Electric. In this way, the manufacturer is already bringing electric mobility suitable for everyday use to the most important market sectors.
Buying a new Opel by scrolling: The new digital customer experience
Easy, everyday electric mobility starts not just with driving, but rather with the selection and purchasing process. "Shopping for an Opel must be clear, easy and fun," summarized Reinermann. The brand is therefore modernising the entire online car buying process, making the experience easier and more exciting. A new digital experience down to the smallest detail: "Everything with a simple scroll. This makes buying an Opel vehicle fun," said Reinermann.
Opel is represented at two locations at the IAA Mobility from September 5 to 10. Journalists and trade visitors can experience the brand at the IAA Summit booth B20 in Hall B2 of the exhibition grounds. The general public can visit Opel and its cars at the open space booth OP.390 at Odeonsplatz in downtown Munich, which fits harmoniously into the cityscape with its forward-looking, minimalist and semi-transparent appearance.