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LG UNVEILS AI-POWERED IN-CABIN SENSING SOLUTION AT CES 2025

>> Revolutionizing Vehicle Safety, Convenience and Comfort with Vision AI

SEOUL — LG Electronics (LG), a mobility sector technology leader, showcases its latest innovation at CES 2025, packaged as LG’s "AI In-Vehicle Experience." This AI-based in-cabin sensing solution is designed to bring greater safety and convenience to the driving experience, leveraging LG’s Vision AI solution to detect and respond to the needs of vehicle occupants while optimizing conditions within the cabin. Under the theme of "Life’s Good 24/7 With Affectionate Intelligence," this AI-powered sensing solution were displayed alongside other LG AI innovations at the company’s CES booths.

The AI In-Vehicle Experience begins by detecting and analyzing both the driver and vehicle interior in real time through two key systems: the Driver Monitoring System (DMS) and the Driver and Interior Monitoring System (DIMS). Both systems, powered by Vision AI, were demonstrated through immersive, interactive simulations at CES, allowing attendees to experience the vehicle cabin of the future. These simulations highlighted how LG’s technology can accurately analyze driving conditions and driver status in real time, offering a hands-on preview of the AI enabled in-vehicle experience.

Central to LG’s vision for mobility innovation, the AI-powered in-cabin sensing solution intuitively adapts to individual preferences and needs, delivering tailored services such as personalized driving routes, real-time updates on road conditions and information on nearby infrastructure and points of interest. The DMS can identify driver’s physical health and emotional state through real-time heart rate monitoring and facial expression recognition. This system helps improve road safety by alerting users to their level of alertness and overall wellbeing, as well as giving them an effortless way to track their health over time. The use of Vision AI and sophisticated in-cabin sensors underscore LG’s commitment to implementing cutting-edge innovations that expand the mobility experience.

"With LG’s Affectionate Intelligence technology, LG’s exceptional in-cabin solution provides automakers with performance, quality and flexibility, while providing drivers and passengers with a safer and more enjoyable on-road experience," said Eun Seokhyun, president of LG Vehicle Solution Company.

LG INTRODUCES INTEGRATED CONTROLLER PLATFORM FOR VEHICLES AT CES 2025

>> Consolidating IVI and ADAS Systems in a Single Chip, LG’s Next-gen Controller

>> Sets a New Standard for the Mobility Experience

LG Electronics (LG), working with Qualcomm Technologies, Inc., introduced the groundbreaking Cross Domain Controller (xDC) platform for vehicles at CES 2025. Based on Qualcomm Technologies’ Snapdragon Ride™ Flex System-on-Chip (SoC), which pre-integrates Snapdragon Ride™ automated driving stack and computer vision, this cutting-edge solution incorporates LG’s In-Vehicle Infotainment (IVI) System and Advanced Driver Assistance System (ADAS) into a single controller. The xDC platform is set to redefine vehicle performance and elevate the mobility experience.

Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount. The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI. By utilizing Qualcomm Technologies’ flexible, multifunctional chipset, LG’s xDC platform is able to rapidly process data from IVI and ADAS systems concurrently, enhancing the overall driving experience. Along with providing a more efficient mobility experience, this single-SoC innovation reduces component costs. The xDC platform also delivers the proactive assistance of "ADAS confidence view," which combines 3D and 2D graphics to help drivers maintain focus on the road.

The platform enables drivers and front seat passengers to easily and intuitively access a wide range of information through the vehicle’s main display. This includes critical ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions. The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable.

A highly-capable "all-in-one" system that can simultaneously handle multiple vehicle functions, such as navigation, safety systems and ADAS features, the new xDC is the result of close cooperation between LG and Qualcomm Technologies. The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard – contributes significantly to xDC’s ability to deliver reliable support for critical in-vehicle functions.

At CES 2025, LG and Qualcomm Technologies demonstrated the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era.

Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of auto manufacturers. Through component integration and design optimization, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility.

"The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience," said Eun Seok-hyun, president of the LG Vehicle Solution Company. "Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience."

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