INTEL CEO PREDICTS CHIPS WILL BE MORE THAN 20% OF PREMIUM VEHICLE BOM BY 2030
>> Intel CEO Pat Gelsinger predicts the “digitization of everything” will push the share of semiconductors in the total new premium vehicle bill of materials (BOM) to more than 20% by 2030 – up more than 5X from 4% in 2019.
>> The total addressable market (TAM) for automotive silicon will more than double by the end of the decade to $115 billion – approximately 11% of the entire silicon market.2
>> To address rising demand, Intel plans to build new chip manufacturing facilities in Europe, establish committed foundry capacity at its Ireland site, and launch the Intel Foundry Services Accelerator to help foundry customers move automotive designs to advanced nodes.
>> Subsidiary Mobileye showed progress toward full autonomy by revealing its production AV equipped with Mobileye Drive™, Mobileye’s full self-driving system. It is the first time the commercial AV has been shown publicly.
>> Mobileye and Munich-based Sixt SE announced plans to start an autonomous robotaxi service in Germany in 2022.
MUNICH, Germany – During his first in-person keynote since taking the helm of Intel in February, CEO Pat Gelsinger predicted that semiconductors will account for more than 20% of the total premium vehicle bill of materials (BOM) by 2030. That represents a staggering 5X growth rate over 2019’s 4% figure. This comes amid increasing demand for semiconductors generally. Gelsinger predicted the total addressable market (TAM) for automotive semiconductors will nearly double by the end of the decade to $115 billion, accounting for more than 11% of the entire silicon TAM. This trend is being driven by what Gelsinger called “the digitization of everything” and four superpowers – ubiquitous compute, pervasive connectivity, cloud-to-edge infrastructure, and AI – that are permeating the automotive and mobility industries.
Gelsinger described the situation as both a massive challenge and enormous opportunity – and the perfect time for Intel to step up to the plate. “This new era of sustained demand for semiconductors needs bold, big thinking,” said Gelsinger. “As CEO of Intel, I have the great privilege to be in a position to marshal the energies of 116,000 employees and a massive chip-design and manufacturing ecosystem, to meet the demand.”
Intel Investment in Europe
To make his point, Gelsinger reminded the audience that Intel has plans to build at least two new leading-edge semiconductor factories in Europe with plans for future investments that could reach 80 billion euros over the next decade. He also detailed elements of the company’s previously announced IDM 2.0 strategy and shared how those programs will apply specifically for the automotive and mobility industries in the European Union.
Intel Foundry Services, announced in March, is actively engaged in discussions with potential customers in Europe – including automotive companies and their suppliers. Today, the majority of automotive chips are manufactured using legacy process technologies. As automotive applications transition to rely on more high-performance processing, chips are also beginning to migrate to more advanced process technologies. Intel is partnering with leading automotive players and committing significant resources in Europe to help drive this transition around the globe in the coming years. The company announced plans today to establish committed foundry capacity at its fab in Ireland and launch the Intel Foundry Services Accelerator to help automotive chip designers transition to advanced nodes. For this, the company is standing up a new design team and offering both custom and industry-standard intellectual property (IP) to support the unique needs of automotive customers.
Mobileye: From the Garage to the Streets
To emphasize Intel’s commitment to the promising future of self-driving, Gelsinger welcomed Mobileye CEO Amnon Shashua via a video segment. Shashua outlined Mobileye’s approach to both the driver assistance and autonomous driving opportunities. He described the sensing configuration, that aims for both scale and safety at all levels of autonomy, and stated that, like Intel, Mobileye shares “the dream of autonomy – anywhere, anytime, for everybody,” and is leading the industry with solutions that will help realize those dreams.
Keynote attendees were treated to the unveiling of Mobileye’s first production AV equipped with the Mobileye Drive™ self-driving system and bearing the MoovitAV services branding. “Mobileye is passionate about bringing autonomous vehicles to consumers,” Shashua said. “The new Mobileye AV, accessible through the MoovitAV service, is an important milestone on the way to a driverless world.”
Speaking in front of a largely German audience, Gelsinger emphasized Germany’s first-mover status on AV regulation, citing the law passed earlier this year that enables commercial operation of driverless AV services. The new law enables Mobileye to bring autonomous ride-hailing into operation with Munich-based Sixt SE starting in 2022. Intel and Mobileye believe that autonomous vehicles will take off in places with the right regulatory framework in place, and Germany’s action provides a strong blueprint for other countries to enable the industry to move toward the promise of full autonomy.
IEEE AV Safety Standard in Final Stages
Intel Fellow and Mobileye Vice President of Automotive Standards Jack Weast joined Gelsinger on stage to discuss the recently completed draft of IEEE 2846. Expected to be an approved standard by the end of the year, IEEE 2846 will be the first AV safety standard to address the question, “How safe is safe enough?” Weast explained that IEEE 2846 was initiated following Mobileye’s pioneering Responsibility-Sensitive Safety (RSS) model published in 2017 that formalizes the reasonably foreseeable assumptions humans make every day and that AVs need to make in order to balance risk and usefulness. “IEEE 2846 will give regulators the essential tool they need to welcome AVs to roads everywhere,” said Weast.