FAW GROUP’S HONGQI GOES GLOBAL WITH HERE
HERE Technologies, the leading location data and technology platform, today announced that Chinese automaker China FAW Group Co.,Ltd. (FAW) is tapping HERE Location Services and Content to expand its premium car brand Hongqi into Europe and the Gulf Cooperation Council (GCC).
Drivers of Hongqi in Europe and GCC will soon enjoy safer and better driving experiences thanks to HERE-enabled maps and services available via their connected in-vehicle navigation systems. These features comprise of accurate mapping, speed limits and traffic information, route planning and guidance information such as locations of electric vehicles charging points, and even local weather updates.
By providing Hongqi with global and country-specific coverage maps, HERE equips the Chinese automaker with local data and information to navigate foreign markets, enabling Hongqi to expand internationally at scale.
Director of Hongqi Overseas Marketing Department, Wang Lingyu said, “As one of China’s most historical and largest automotive manufacturers, we’re constantly improving and innovating to build the most desirable vehicles for our customers. We believe we could become a world-class mobility service provider with excellent suppliers like HERE Technologies."
Hongqi has been making headway with its expansion beyond China, evident by its strong sales figures in 2021. Last November, the Hongqi H9 – a full-sized luxury sedan – won the best innovation luxury car award in the 9th PR national auto award Saudi Arabia 2021. In February this year, Hongqi delivered the first batch of its E-HS9, a full-sized all-electric smart SUV to customers in Norway, and also launched the same model along with the Hongqi H9 in Vietnam.
Sammie Xi, Director and Head of Business for Greater China at HERE Technologies said, “FAW’s Hongqi is largely regarded as the pride of China, and their vehicles have been gaining growth and traction locally. We’re very proud to enable the next phase of innovative growth for this home-grown company and to provide the foundational data and services for Hongqi to reach more customers overseas.”
About FAW Group
CHINA FAW GROUP CO.,LTD. ("FAW") formerly China First Automobile Works, traces its roots to July 15, 1953, when its first assembly plant was constructed. As one of China's oldest and largest automotive manufacturers, FAW has more than 120,000 employees, registered capital of RMB 35.4 billion yuan and total assets of RMB 590 billion yuan.
FAW owns the Hongqi, Bestune and Jiefang brands, and its core business also covers joint ventures and external cooperation, emerging businesses, overseas businesses and industrial ecosystem. In 2020, FAW delivered 3.706 million vehicles to customers. Group sales revenue in 2020 totaled RMB 697 billion yuan. In addition, the Group is 66th on the 2021 Fortune Global 500 list.