Pushing back the limits, DS 3 CROSSBACK is a vehicle of distinctive styling and exceptional proportions, available in 100% electric version, featuring exclusive technologies and unique refinement. Built on an all-new Platform, it opens new horizons in both technology and styling. DS 3 CROSSBACK is both a city car and a long-distance road car. Pushing conventions aside, it opts for spectacular technologies including DS MATRIX LED VISION headlights, flush door handles that deploy automatically and a fully digital driving display. These avant-garde features go hand in hand with a sense of refined comfort, a rich array of safety equipment and driver assistance functions (like autonomous driving, level2) and unrivalled acoustic excellence. Elegant and attractive, DS 3 CROSSBACK is for all those looking for a car with instant appeal that is stylish and dynamic.

Both a city car and a long-distance road car, 100 % style and 100% high-tech, with no compromise, the most technological on the market, DS 3 CROSSBACK is pursuing an ambitious objective: to be no. 1 in its segment!

“DS 3 CROSSBACK fits perfectly into the second generation DS: technology leadership and unequalled sophistication. With the DS 3 CROSSBACK, DS Automobiles writes a new chapter in its history: electrification.

With E-TENSE version, DS 3 CROSSBACK is 100% electric, with no compromises over style and benefits”

Yves Bonnefont, CEO of DS Automobiles


DS DRIVE ASSIST: Drive or be driven

Driver assistance system premiered on DS 7 CROSSBACK, autonomous driving level 2 is now available on DS 3 CROSSBACK. DS DRIVE ASSIST regulates vehicle speed in relation to the vehicle in front and acts on the steering to precisely position DS 3 CROSSBACK in its lane based on the driver’s choices and habits. Available at speeds of up to 180kmph/112mph (depending on national legislation), the system controls the vehicle’s speed and path. This system is particularly useful in traffic jams or on the motorway. It therefore contributes to a more relaxed driving experience.


DS MATRIX LED VISION: Permanent full beam

DS Matrix LED Vision lighting contributes to the unique visual identity of DS 3 CROSSBACK. It comprises 3 LED modules for low beam and a Matrix Beam module for high beam. The beam module emitted by each Matrix Beam module is divided into 15 independent segments which switch on and off gradually, segment by segment, based on the driving conditions detected by the camera above the windscreen. As a result, drivers of DS 3 CROSSBACK cars can keep their main beams on without dazzling other road users.

Because the segments are managed individually and dynamically, the light flux can be accurately tuned to the vehicle’s route, and the power output can also be adapted to the current situation. Another feature of this made-to-measure approach is that when entering or leaving a town, the segments switch off or on progressively to switch from dipped to full headlights.


DS PARK PILOT: park automatically

With DS PARK PILOT, drivers of DS 3 CROSSBACK can park automatically, without using the steering wheel and the pedals. This system is able to check whether a parking space is big enough for DS 3 CROSSBACK simply by driving past at a speed of up to 30kmph/18.5mph. Using the touch screen, the driver selects reverse or angle parking. The final step? Simply press the Park button and wait for the magic to happen!


DS 3 CROSSBACK: Flush-fitting door handles

The DS 3 CROSSBACK folding flush-fitting door handles are both elegant and modern. This exclusive technology is new to this sector. The principle is simple: the door handles are available to users when required. The rest of the time, they fold into the vehicle sides. Moreover, with Proximity Keyless Entry and Start, the magic takes place as the key holder approaches the car, within a radius of 1.5m. The car unlocks and the four handles deploy automatically so the driver and passengers simply get in and drive away. Similarly, the door handles retract and the vehicle locks as they walk away from it.


DS SMART ACCESS: no key required

A useful everyday companion, DS SMART ACCESS lets you unlock and start your DS 3 CROSSBACK using the MyDS app. Using the Bluetooth protocol, the system remains operational even without a GSM network, making it unique on the market. And since cars are often shared, this innovation also lets the owner make the vehicle available to up to five users at the same time without giving them the key. For each user, the owner can authorise access and activate functions permanently or for a limited time.

CES 2021