THE BMW GROUP AT THE CONSUMER ELECTRONICS SHOW (CES) 2022.
>> World premiere of the BMW iX M60
>> MW iX Flow featuring E Ink: Magical exterior colour change
>> Preview of in-car entertainment of the future
>> New My Modes: BMW first to bring Digital Art into vehicles
>> Digital design vision DIMENSIONS OF REAL
World premiere on the occasion of CES 2022: The BMW iX M60.
The BMW Group is presenting the most recent and most powerful model variant of its new technology flagship. The BMW iX M60, which will be presented for the first time on the occasion of CES 2022, is the first performance automobile from BMW M GmbH developed from the outset for all-electric mobility. With its joint system output of 455 kW/619 PS from two electric motors, a maximum torque of 1,015 Nm in Sport mode or 1,100 Nm when Launch Control is active, its electric all-wheel drive and its M specific chassis tuning, the BMW iX M60 is bringing a phenomenal performance experience to zero local emissions mobility.
The BMW iX M60 combines a vehicle concept tailored uncompromisingly for sustainability with a modern Sports Activity Vehicle design and handling characteristics boasting a thrilling level of dynamism. Thus it embodies the best of the three world of BMW i, the BMW X models and BMW M GmbH. With the modern lounge character of its generous interior and its technological highlights that also encompass the areas of automated driving, operation and connectivity, the BMW iX M60 represents a new understanding of sophisticated luxury, high performance and premium characteristics. The BMW iX M60 sprints from a standing start to 100 km/h in just 3.8 seconds. Its characteristic overall vehicle harmony neatly packages the performance as an experience that is both emotionally engaging and at the same time reliably controlled right to the limits of driving physics.
Unique moments: The new My Modes Expressive and Relax.
The BMW iX is one of the first models from BMW to already use the latest generation of the iDrive display and operating system. The new iDrive not only enables a particularly intense interaction between driver and vehicle, but also a greater personalisation of the driving experience with the new My Modes. They create unique moments that result from a combination of vehicle characteristics and interior atmosphere tailored to the particular situation. On the occasion of CES 2022, BMW will now for the first time showcase further variants of the overall user experience created in this way in the interior. With My Modes Expressive and Relax, in the future BMW customers will have additional ways of adapting the vehicle settings to the particular situation and mood.
In the new My Mode Expressive, the active driving experience is combined with a particularly emotionally engaged atmosphere in the interior. The appearance of the displays on the BMW Curved Display is characterised by expressive colours and abstract patterns. In combination with BMW IconicSounds Electric for all-electric BMW models, activating My Mode Expressive also provides an unconventional sound in the interior that reflects the driving situation particularly intensely.
In My Mode Relax, the focus is on wellness, harmony and relaxation. The graphic displays on the BMW Curved Display are inspired by natural landscapes. In all-electric models, an understated and harmonious sound backdrop is generated to match this.
Exclusive experience: BMW brings digital art into the vehicle.
Digital Art Mode, the first time in the world digital art is being used in an automotive setting, will offer a particularly exclusive driving experience. The displays on the BMW Curved Display activated with this My Mode come from a creative dialogue between the BMW Group Design and the internationally renowned Chinese multimedia artist Cao Fei.
Back in 2017 Cao Fei designed BMW Art Car #18, the first fully digitally designed vehicle in the history of this globally unique collection of mobile artworks. With the premiere for the integration of digital art in an automotive setting, she and the BMW Group are now together taking the next step in the company's global cultural commitment. In her digital artwork created for Digital Art Mode, Cao Fei addresses the many interactions and correlations in a globalised world using light elements that are constantly changing, moving and relating to each other.
Cinema on wheels: The in-car entertainment of the future.
In addition to the new moments and soundscapes for intense driving pleasure, the BMW Group will also present an innovative concept for the individual mobility experience in the rear. On the occasion of CES 2022, the premium car manufacturer is offering the prospect of a particularly exclusive expression of My Modes in combination with the in-car entertainment system of the future. In My Mode Theatre, the rear of the interior transforms into a private cinema lounge, with the BMW Theatre Screen, a 31-inch ultra-wide display in 32:9 format, surround sound and 5G connectivity. There, passengers on the rear seats can enjoy a thrilling and luxurious cinema experience with an entertainment programme that can be selected individually on a display with a resolution of up to 8K.
Frank Weber, Member of the Board of Management of BMW AG, Development: "We develop immersive, digital experiences for sheer driving pleasure. In Theatre Mode, the rear of the interior is transformed into a private cinema lounge. With the 31 inch display, 5G connectivity, 8k resolution, surround sound and individual streaming program, an unprecedented experience is created that sets new standards in in-car entertainment."
The BMW Group is working with Amazon to fully integrate the Fire TV experience within the Theatre Screen system – giving passengers access to a wide variety of content so they can stream videos, listen to music, and watch downloaded programs, all while on the road. A country-specific streaming offering is also in the works for customers in China.
The BMW Theatre Screen lowers elegantly from the headliner once Theatre Mode is activated. This motion is accompanied by a sound experience composed exclusively for this purpose in cooperation with Hans Zimmer. The occupants can operate the entertainment system via direct touch fields as well as via touch panels integrated in the doors.
A digital experience in the exterior: Colour changes at the push of a button.
The interior is not the only place where digital technology is creating completely new personalisation possibilities. With the BMW iX Flow featuring E Ink, the BMW Group is offering the prospect of a unique technology that uses digitisation to also adapt the exterior of a vehicle to different situations and individual wishes. The surface of the BMW iX Flow featuring E Ink can vary its shade at the driver's prompting.
Frank Weber: "In the future, digital experiences will not only take place on displays. The real and the virtual will increasingly merge. With the BMW iX Flow, we are bringing the car body to life."
Adrian van Hooydonk, Head of BMW Group Design: "The BMW iX Flow is an advanced research and design project and a great example of the forward thinking that BMW is known for."
The fluid colour changes are made possible by a specially developed body wrap that is tailored precisely to the contours of the all-electric Sports Activity Vehicle from BMW. When stimulated by electrical signals, the electrophoretic technology brings different colour pigments to the surface, causing the body skin to take on the desired colouration.
A digital design vision: Immersive installation DIMENSIONS OF REAL.
On the occasion of CES, the BMW Group has developed an installation to bring its future visions of digital design to life. DIMENSIONS OF REAL, conceived by DESIGNWORKS, BMW GROUP’s design innovation studio, is redefining the notion of a concept vehicle and invites people to embark on a multisensory journey. DIMENSIONS OF REAL is a purely digital format and an artful take on what is yet to come.
"BMW has always been pushing the boundaries of technology and design at the same time. We dedicate ourselves to the creation of human-centric products and experiences for all senses," states Adrian van Hooydonk, Head of BMW Group Design.
