MARELLI CES 2023: NEAR-FIELD GROUND PROJECTIONS EXPAND COMMUNICATION AND SAFETY FEATURES BEYOND THE VEHICLE

>> Experience communication and safety features beyond the vehicle through Marelli’s Near-Field Ground Projections

>> Exclusive booth experience to featured the company’s latest innovations that drive vehicle personality and performance

>> Customize your own vehicle by choosing from a curated selection of lighting, sensing, electronics, and interior options in Marelli’s Digital Design Studio

At CES 2023, global automotive supplier Marelli showcased its latest technologies, including Near-Field Ground Projections that expand communication and safety features beyond the vehicle. Guests visiting Marelli’s interactive booth in Las Vegas, had the opportunity to co-create the future of mobility.

The ground projection technology plays a key role in the 360° illumination of the car. Static, semi-dynamic or dynamic projections provide opportunities for various welcome, safety and communication scenarios to be displayed on the ground surrounding the outside of the vehicle.

Users could fully customize their vehicles with animated and personalized logo projections or welcome messaging, provide amplified alerts with extended turn indicators or reverse driving warnings, or communicate key information like charging status. Static and semi-dynamic projections are realized using colored pictures, gobo or multi-lens array technology, while dynamic projections utilize digital light processing technology.

In addition to Near-Field Ground Projections, those visiting Marelli’s hospitality suite at CES will experienced the company’s latest technology portfolio that drives vehicle personality and performance. In-demand features will be brought to life in the space through Marelli’s latest concept models and digital configurators.

Customers were be invited to define their brand’s personality or DNA by configuring their own vehicle, choosing from a curated selection of lighting, sensing, electronics, and interior options featured in Marelli’s Digital Design Studio. Users will have the option to select their features from designated personality styles or create their own unique design.

DIORAMA DISPLAY PROMOTES DRIVER SAFETY BY ENHANCING IN-CABIN VEHICLE COMMUNICATION

>> Marelli’s Diorama Display reflects high-contrast information onto the bottom edge of the windshield, safely providing key data to the driver

>> Marelli’s booth at CES offers an exclusive experience to feature the company’s latest innovations that drive vehicle personality and performance

>> Guests could customize their own vehicle by choosing from a curated selection of lighting, sensing, electronics, and interior options in Marelli’s Digital Design Studio

At CES 2023, global automotive supplier Marelli showcased its Diorama Display to present a new in-cabin vehicle experience, alongside a wide selection of its cutting-edge innovations.

The Diorama Display technology provides high quality reflections on the bottom edge of the windshield, depicting images for navigation, indicators, warnings, etc. from a TFT source placed at its base. It ensures clear visibility and readability no matter what time of day or road environment.

The solution offers a much larger viewing angle compared to most heads up displays, with the ability to span and display information to all vehicle occupants. Alternative to a single display, the pillar-to-pillar modular configuration allows a driver to easily recognize objects in their blind spot.

Utilizing scaled technology and limited mechanical content that is easily integrated into the existing surface area, it provides both cost and space saving solutions to customers.

In addition to the Diorama Display, those visiting Marelli’s hospitality suite at CES will experience the company’s latest technology portfolio that drives vehicle personality and performance. In-demand features will be brought to life in the space through Marelli’s latest concept models and digital configurators.

Customers were invited to define their brand’s personality or DNA by configuring their own vehicle, choosing from a curated selection of lighting, sensing, electronics, and interior options featured in Marelli’s Digital Design Studio. Users will have the option to select their features from designated personality styles or create their own unique design.

 

CES 2023 ROUND-UP