Now the company is launching Vehicle Dynamics Control 2.0, which incorporates all the company’s hardware and software knowledge to seamlessly enable multi-actuator motion control. This helps to potentially shorten braking distances and can help the driver to take fewer corrective actions regarding controlling the vehicle. The Vehicle Dynamics Control can be deployed as a software-only solution independent of any Bosch hardware and can be integrated for example in a central vehicle computer. In the United States, the software is applicable for market-specific developments like trucks and electrification.
Software is a tool to help consumers get to know their batteries better. Range anxiety is a major barrier to mass EV adoption and the Bosch software-as-a-service solution Battery in the Cloud helps to address this challenge by forming a digital twin of the battery and collecting data periodically from the vehicle. Information from Battery in the Cloud can help to enable increased battery life or charging speed based on individual driving profiles, projections on aging of a battery three to eight years in the future and even provide a usage certificate regarding the battery health to support residual value of the vehicle or second life use of the battery.
Bosch interior sensing solutions help to enhance safety, comfort, and convenience for all vehicle occupants. The system leverages different hardware approaches as interior cabin-sensing radar is combined with an occupant monitoring camera. Software brings the system together through sensor fusion merging multiple types of sensing data. Software algorithms are capable of aiding in the detection of specific scenarios in the vehicle including driver drowsiness and driver impairment based on eye behavior. Additionally, the system utilizes new methods for detecting if a child has been left behind in a vehicle. Interior sensing solutions from Bosch help to fulfill requirements defined in regulations and consumer testing programs like the European New Car Assessment Program.
For the company’s RideCare Insight solution, software engineers have worked to help rental company operators and fleet owners know when someone has smoked in the vehicle or damaged the vehicle during a rental. This data combined with vehicle data allows a rental return agent a complete picture of the vehicle condition from the start to the end of the rental. The solution combines Bosch expertise in sensors as the Bosch BMI270 IMU (Accelerometer/Gyroscope) sensor – which can be found in smartphone and smart watches – helps to detect crashes while a combination of sensors allows for smoking detection. A smoking detection algorithm helps to detect a likely smoking event – cigarette, vaping or similar product – inside a vehicle event even if it is as short as 30 seconds.
"Software is the lifeblood of our solutions," Thomas said. "Software enhances our hardware and also powers new software-as-a-service offerings that diversify our portfolio of offerings to help us achieve our goals in the Americas."
Sales in North America increase as organization invests for growth
Bosch ended its 2022 fiscal year with $15.1 billion (14.3 euros) in sales to third parties, an increase of nearly 12 percent year-over-year. The region achieved total net sales of more than $16 billion USD when accounting for internal sales. The Mobility Solutions business sector increased sales by more than 12 percent to nearly $9 billion USD in the North American region. Energy and Building Technology as well as Industrial Technology business sectors both posted double digit growth in the region. Energy and Building Technology increased by around 30 percent to more than $1.3 billion while Industrial Technology increased around 20 percent to more than $1.2 billion. After two straight years of double-digit growth in 2020 and 2021, the Consumer Goods business sector once again achieved sales of $3.5 billion USD in 2022, which equaled 2021.
To build on its success in the North American region, Bosch is investing for growth. In April 2023, the company announced plans to acquire U.S. chipmaker TSI Semiconductors in Roseville, California. The company intends to invest more than $1.5 billion USD in the site for upgrades to produce silicon carbide chips for electromobility.
"The North American market – and in particular the United States – holds strong promise for growth at Bosch as part of a diverse global portfolio," Mansuetti said. "We are focused on identifying and delivering products and services that meet the regional needs of our customers across all areas of our business."
