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MERCEDES-BENZ CONCEPT EQA CONCEPT 

The Mercedes-Benz Concept EQA demonstrates how the EQ strategy can be introduced to the compact class. Featuring one electric motor at the front axle and one at the rear, the electric athlete has a system output of over 200 kW. The drive characteristics can be altered by varying the permanent all-wheel drive's front to rear torque distribution. The Concept EQA shows which program has been selected on a unique virtual radiator grille.

The Concept EQ (Paris Motor Show 2016) – a study with the look of a sporty SUV coupé – heralded the launch of the new EQ product and technology brand. Now Mercedes-Benz is showing how an EQ model in the compact segment could look. "With the Mercedes-Benz Concept EQA, our electric initiative is gathering pace: by 2022 Mercedes-Benz Cars will have more than ten all-electric vehicles on the market," stated Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.

At the same time, the Concept EQA is another example of the logical evolution of the Sensual Purity design idiom: sharp edges and lines have been significantly reduced. One example of the new electric aesthetic is the light technology which features laser fibres. Here a laser-activated medium is embedded in the centre of a fibre-optic cable. The eye-catching spiral-shaped light signet underlines the electric concept, its design evoking the copper windings of an electric motor and the animation visualising electrical impulses.

Two electric motors, with a system output that can be increased to over 200 kW thanks to scalable battery components, and permanent all-wheel drive deliver impressive dynamic performance. The two drive programs "Sport" and "Sport Plus" offer a different front to rear torque distribution, allowing a choice of individual drive characteristics.

The black panel at the front end acts as a virtual radiator grille and changes its look according to the drive program. In the "Sport" drive program the grille depicts a flaming wing in horizontal format, while in "Sport Plus" mode vertical struts in the style of a Panamericana radiator grille are displayed.

In combination with the intelligent Mercedes-Benz operating strategy, the Concept EQA achieves a range of around 400 kilometres, depending on the battery capacity installed.

The highly efficient lithium-ion battery with pouch cells is supplied by the Daimler subsidiary Deutsche ACCUMOTIVE. Thanks to their modular design, the innovative battery systems have a model-specific total capacity of over 60 kWh.

The Concept EQA can be charged via induction or wallbox and is also ready for rapid charging. The vision for using public charging stations is "seamless charging": this Mercedes me-based service makes it easy to charge and pay at different charging stations.

EQ: the new electric mobility brand from the inventor of the automobile

EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles and wallboxes to charging services and home energy storage units. The name EQ stands for "Electric Intelligence" and is derived from the Mercedes‑Benz brand values of "Emotion and Intelligence". The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. Future models will embody the essentials of state-of-the-art electric mobility: the fusion of emotively appealing and intelligent design, exceptional driving pleasure, high everyday practicality and maximum safety, a hallmark of every vehicle from the inventor of the automobile.

The first series-produced model of the new EQ product brand, the EQC, is set to be produced at the Mercedes-Benz plant in Bremen from 2019. It is based on the Concept EQ exhibited in Paris last year.

Mercedes-Benz Concept EQ and smart vision EQ fortwo: further EQ show cars

The Concept EQ (Paris Motor Show 2016) – a study with the look of a sporty SUV coupé – heralded the launch of the new EQ technology and product brand. Inside too the four-seater vehicle offers innovative solutions. The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electric aesthetic, consistently reflecting the exterior styling.

The smart vision EQ fortwo, like the Mercedes-Benz Concept EQA, will enjoy its world premiere at the 2017 International Motor Show in Frankfurt. The smart show car provides a new vision of urban mobility and individualised, highly flexible local public transport: the autonomous concept vehicle picks up its passengers directly from their chosen location. New individualisation options help users to recognise that it is "their" vehicle: the black panel on the front, the LED displays in place of the headlamps and rear lamps and the large projection surfaces on the sides of the smart vision EQ fortwo allow an unprecedented degree of vehicle individualisation, ideal for car sharing. Freed from the task of driving, the passengers are able to relax in the large interior.

 

CASE: NETWORKED STRATEGY

CASE – these letters are shaping the future of mobility. They stand for the fields of networking (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric drive systems (Electric). The four CASE fields are an integral part of the corporate strategy of Daimler AG. The aim is to shape intuitive mobility for our customers through intelligent dovetailing of the CASE topics.

Mercedes-Benz Cars already plays a leading role in all four areas today. For example, all activities in the area of connectivity are focused on the digital brand Mercedes me, which gives customers access to an extensive and personalised range of services by app, website or straight from their car.

On the way to autonomous driving, Mercedes-Benz has for years been a key driver of development and has repeatedly set the benchmark. To this end, the Mercedes engineers use what is known as sensor fusion. The data from different sensors, such as cameras, ultrasound and radar, are intelligently combined and analysed. With smart vision EQ fortwo, the smart brand is also demonstrating what driving without a steering wheel could look like in the future of carsharing.

The inventor of the car is already playing a leading role in the field of Sharing & Services. The mobility services used by over 14.5 million people range from free-floating carsharing (car2go) and private peer-to-peer carsharing (Croove), through ride-hailing (mytaxi) to the mobility platform (moovel).

Mercedes-Benz is pursuing a holistic approach to powertrain electrification. Apart from the EQ brand with a family of vehicles, Mercedes-Benz is also developing a holistic ecosystem, which, alongside the vehicle itself, also comprises a comprehensive electric mobility offering. This extends from intelligent services and energy storage units for private and commercial customers to charging technologies and sustainable recycling. On the road to emission-free driving Daimler is systematically pursuing a three-lane drive system strategy in order to implement maximum environmental compatibility across all vehicle classes (incl. commercial vehicles, vans) – with an intelligent mix of the latest combustion engines and partial electrification through 48-volt technology, tailor-made EQ Power plug-in hybrids and electric vehicles with battery or fuel cell drive systems.

By focussing on CASE Daimler is preparing for the mobility of the future.

 
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