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ELECTRIFYINGLY FUN TO DRIVE: THE AUDI e-TRON

The Audi e-tron is the first fully electrically powered series production model from the brand with the four rings. The company will present its sporty full-size SUV – which is suitable for everyday use – to the world for the first time in San Francisco.

Standing still or on the move, the Audi e-tron is electrifying. Its expressive sill area, the electric tailboard and the light gray Singleframe are indicators of the high-voltage technology that makes for a special driving experience. The electric SUV is powered by two powerful electric motors that are locally CO2-neutral and virtually silent. A new generation of the quattro drive, the electric all-wheel drive, ensures excellent traction and dynamics. It ensures the continuous and variable regulation of the ideal distribution of drive torques between the two axles – within a fraction of a second.

A key factor for the sporty character and outstanding transverse dynamics is the low and central position at which the battery system is installed. It gives the vehicle a range that is suitable for driving long distances. During far more than 90 percent of all decelerations, the Audi e-tron recovers energy solely via its electric motors. The electric SUV taps its maximum recuperation potential in combination with the integrated electrohydraulic brake control system. Audi is the world’s first carmaker to use such a system in an electrically powered series production vehicle. The cleverly designed aerodynamics also contribute significantly to its efficiency. One highlight of this concept are the optional virtual exterior mirrors – a worldwide first in a series production model. Not only do they reduce aerodynamic drag, they also take digitalization in the vehicle to a whole new level.

The Audi e-tron offers the spaciousness and comfort of one of the brand’s typical full-size models. Paired with high-quality materials and fine workmanship, it makes electric mobility a premium experience. This is also ensured by the comprehensive and reliable range of charging options with intelligent solutions for at home and on the go.

From navigation with the e-tron route planner, which displays the appropriate route with the required charging points, automated billing at the charging station and all the way to remote control via smartphone – the Audi e-tron is extremely well connected. It is equipped with the high-end media center MMI navigation plus including LTE Advanced and a Wi-Fi hotspot as standard. Numerous assist systems further relieve the driver. For example, the standard efficiency assist promotes an economic driving style by displaying predictive information and performing automatic recuperation. If the customer selects the adaptive cruise assist, the system can also brake and accelerate the electric SUV predictively.

The Audi e-tron rolls off the assembly line at the CO2-neutral plant in Brussels. Initial deliveries to European customers are planned for late 2018. The starting price of the electric SUV in Germany is 79,900 euros.

THE e-TRON AS STARTING SIGNAL: AUDI LAUNCHES e-OFFENSIVE

The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback debuting in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class.

Peter Mertens, Member of the Board of Management for Technical Development at AUDI AG: “The Audi e-tron is definitely a highlight in the history of our company and the starting signal for our electrification strategy.” A total of four technical platforms and product families are the prerequisite for offering electric vehicles in every segment from A to D. Close collaboration between Technical Development and other Group brands leverages the synergies required for a broad, global range that also offers optimal prospects of financial success.

The Audi e-tron and e-tron Sportback use components from Audi’s modular longitudinal platform. This and numerous innovative technologies primarily in the area of drive systems are giving rise to a separate product family of e-SUVs with electric quattro all-wheel drive. Fast charging with up to 150 kW and ample range suitable for long-distance journeys are benchmarks in this class.

Audi will present the first member of another e-platform by the end of 2018: The Audi e-tron GT concept showcar, a highly dynamic coupe with a flat floor assembly, is debuting at the Los Angeles Auto Show. The technology in this automobile was developed in collaboration with Porsche; the design and character of the e-tron GT concept are packed full of unmistakable Audi DNA.

Another joint project of the development departments at Audi and Porsche is the Premium Platform Electric (PPE). It will be the basis for multiple Audi model families with all-electric drive covering the high-volume B through D segments of the market.

Both SUVs and classic body concepts are planned here. A major strength of the PPE is that it was developed exclusively for electric drive. This offers advantages with respect to weight, the package and the proportions of the body.

Several Volkswagen Group brands are collaborating on the development of the modular electrification platform (MEB), which serves as the basis for a series of Audi e-models, particularly in the high-volume A segment. One of these is being developed specifically for the requirements of China, the single most important market.

AUDI AG will also greatly expand its range of plug-in hybrid automobiles. “In the future, virtually every market segment will include models powered by a combination of electric motors and a combustion engine, and that can be charged at an electric outlet,” said Board Member for Technical Development Mertens.

 
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