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DRIVING THE CONNECTED CAR REVOLUTION 

AT&T Drives IoT Innovation: Our goal with AT&T Drive is to bring together the top players in the industry to collaborate and accelerate innovation for end users.

We want to give connected car drivers access to IoT applications that provide enhanced in-car experiences while continuing to focus on driver safety. It’s hard to overstate the importance of the safety features. They include vehicle-to-vehicle communication and vehicle-to infrastructure services. This combination creates an awareness zone around the driver’s car that helps drivers anticipate and respond more rapidly, and appropriately, to potentially dangerous situations.

>> 19 Relationships with the top automakers in the world
>> 10M+ Connected cars expected on the AT&T Network by the end of 2017

THE CONNECTED CAR OPPORTUNITY

1. Machina Research estimates that at the end of 2014 there were approximately 125 million M2M connections in the automotive sector globally. By 2024, this will have grown to 1.2 billion, representing a CAGR of 23%.

2. The ability to add connected services gives the automotive OEMs hope that they can create innovative, driver-oriented services that will bring in new revenue streams, reach out directly to the end customer so as to deepen the relationship, win valuable after-sales service business, and differentiate their cars from those of their competitors.

3. The arrival of Big Data, the Cloud, 4G and dedicated machine-centric provisioning platforms means that the telecom industry has some new tools to offer the automotive sector. The last few years have marked a sea-change due to one key factor: the advent of increasingly ubiquitous access to broadband networks. This allows the intelligence to reside on the network rather than on the device itself. The next five years may herald the shift from offline to online intelligence.

4. The next generation of car purchasers simply won’t accept un-connected cars. It will seem natural to be able to access web applications and content from the driver’s seat, albeit in ways that are appropriate to an in-car context.

5.In the near future, the idea that in-car users should only have access to media content that they physically brought with them into the vehicle, or broadcast media not targeted to their specific preferences, will seem quaint.

FACTORS DRIVING THE ADVENT OF THE CONNECTED CAR

User/Buyer Behavior
• Sharing economy
• Digital native expectations
• Car as a service

Auto Industry Dynamics
• Competition and new entrants
• Slowing growth
• New revenue opportunities  

External Environment
• Demographics
• Regulation
• Urbanization/trafc congestion
• CO2 constraint

ICT Industry Dynamics
• Telecom market saturation
• M2M connectivity
• Big data
• OS player strategies

User/Buyer Behavior
• Sharing economy
• Digital native expectations
• Car as a service

Auto Industry Dynamics
• Competition and new entrants
• Slowing growth
• New revenue opportunities

External Environment
• Demographics
• Regulation
• Urbanization/trafc congestion
• CO2 constraint

ICT Industry Dynamics
• Telecom market saturation
• M2M connectivity
• Big data
• OS player strategies

DELIVERING A CAR MORE CONNECTED THAN EVER

In the automobile industry, we're working with OEM's to deliver a car that improves safety, enhances diagnostics, and provides on-the-go entertainment. Features and possibilities of the connected car

Advanced diagnostics: Future cars will generate thousands of data points per second, providing both customers and auto dealers the information they need to predict potential vehicle issues before they happen.

Telematics: Drivers have a wide range of security features that keep them connected and more safe in the event of an emergency, including automatic crash notification, stolen vehicle tracking, and roadside assistance.

Automotive app store: Connect and download specialized automotive applications for all your entertainment and connected vehicle needs.

Remote services: Customers can control their connected vehicle from their wireless device. These remote services include locating the car in a parking lot, sending directions to the vehicle, and starting it remotely to warm up on a cold day.

Vehicle updates: Have your vehicle updated to the latest firmware and software without making an appointment at the dealership.

Connected media: Passengers can purchase and download songs, audiobooks, and maps, and stream music on the go.

Voice recognition: Contextual voice control enables hands-free services and more, helping to create a safer driving experience

Global services: Automotive manufacturers work with us to make connecting vehicles, in countries across the world easy.

Rear seat infotainment: 4G LTE speeds available via built-in mobile hotspot enables services such as Internet radio, video streaming, Web browsing, and more on the customer’s own device

Family tracker: Receive notifications and track a young driver when they have traveled beyond predetermined boundaries or crossed a preset speed limit.

DESIGN THE ROAD AHEAD

AT&T Drive™ is our connected car platform – a modular, global solution that allows automakers to pick and choose what services and capabilities are important to them in order to differentiate their solutions in the marketplace. From connectivity and billing solutions to data analytics and infotainment, AT&T Drive will allow automakers and developers to develop their own innovative and customized connected car solutions, now and in the future.

The platform allows AT&T to work with companies to bring new connected vehicle services to market quickly including:

• Global SIM &  global provisioning
• Safety, security, and diagnostics 
• Service delivery
• Application store capabilities    

• Unique global billing solutions
• Service delivery
• Secure firmware updates
• Policy management solutions

• Global SIM &  global provisioning
• Safety, security, and diagnostics 
• Service delivery
• Application store capabilities    
• Unique global billing solutions
• Service delivery
• Secure firmware updates
• Policy management solutions

AT&T Drive includes the leaders in the connected car ecosystem, including:

Ericsson – Global application delivery framework
VoiceBox – Natural language to vehicles
Synchronoss (NASDAQ: SNCR) – Cloud platform solution that enables seamless network activation
Accenture – Connected vehicle services and solutions, including telematics and big data analytics
Amdocs – Customized billing solutions
Jasper Wireless – Cloud-based global connected device platform

We were the first to enter the market with a global SIM, which made it possible for automotive, consumer, and Internet of Things (IoT) equipment makers to work through a single carrier to wirelessly enable and connect products across the globe. Today, cars are being sold throughout the world with this SIM.

 As a global leader, we already provide mobile Internet access in vehicles manufactured by both domestic and foreign automobile makers.

DRIVE STUDIO

Improving safety, convenience, and entertainment

The AT&T Drive Studio™ is the premier location for creating the future of connected cars and is a working lab. This is where we test and develop technologies to enhance the driving experience by improving safety, convenience, and entertainment.

 
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